Core Skill 2. Target your audience and purpose

Apply this absolute standard for success

Write better documents and feel more confident

Make every decision about your document based on audience and purpose—from word choice to structure to formatting

This course sets out the standard we use at Wordsmith to verify our decisions and double check document quality. From our experience, many writers worry about getting it right, but are left guessing at what that means. This undermines confidence and takes too much time.

We cover how to:

  • write content that works

  • make successful, confident decisions

  • cut writing time in half

  • minimize the number of edits later in the process

  • know when the job is well done

This course takes roughly 1 hour (or a handful of coffee breaks) to complete.

Get started now!

Regular course fee

$78

Group pricing—Contact hello@wordsmith.ca for group pricing for 5 or more

Course content

Unit 1—Learn an objective way to measure document quality

Unit 2—Put yourself in your reader’s shoes

Unit 3—Think about the action you want to accomplish

Unit 4—Tell your reader what they are reading and why

Unit 5—Write for multiple audiences and layered purposes

Unit 6—Integrate this approach in the writing process

“This training was a great reminder and helped refocus that I need to put the reader first and make my writing purposeful.”

—Online course participant

"It is enlightening, as it changed my approach in writing."

—Online course participant

"It was great, I will use the guides provided. I often struggle with knowing what information to include (and thus including too much), so the guiding questions were really helpful.."

—Online course particpant

  • Course time is roughly 1 hour with exercises (or a handful of coffee breaks).

  • You'll have access to the course for two months.

    If you get busy and need more time, just email us and we can extend the timeframe.

  • Our goal is always to create useful, applicable material. If you aren't satisfied, please tell us why, and we can refund your money.

  • You will get:

    • the knowledge you need to write better and struggle less

    • a reusable toolkit to narrow down your audience and purpose for writing

Other online courses to discover

  • Core Skill 1

    Understand what goes wrong with writing

  • Core Skill 3

    Structure documents for readability

  • Core Skill 4

    Use a clear, accessible style

  • How to Think Deeper and Get Smarter With AI

    Coming soon!