Turn strategy into clear action

Get the tools you need to plan smarter, write faster, and get buy-in early. Whether you’re writing for internal change, public engagement, or a major campaign, we’ll show you how to create readable, usable documents that gets results.

This course covers how to:

develop deeper messages
make messages clear, accessible, and relevant
organize documents to be clear and persuasive for multiple stakeholders
align messaging with organizational goals
streamline the process to create communications documents with multiple drafters

Effective Marketing and Comms Documents

Some of our clients

Alberta Energy Regulator
Alberta Health Services
Canada Energy Regulator
Environment and Climate Change Canada
Department of Ocean and Fisheries Canada
Ministries of Energy and Minerals, Environment and Climate Change, Lands, Infrastructure, Parks and Protected Areas
International Association for Impact Assessment
Mackenzie Valley Environmental Impact Review Board
Mackenzie Valley Land and Water Board
Nunavut Impact Review Board
Verra

Workshop details

We customize our workshops to your organization, team, documents, templates, and style guides

- In-person—1.5 days (11.5 hours)
- Live webinar—3, 3.5-hour sessions on Zoom (split over a few days or a week).
Anyone who writes, reviews, or leads teams that create communications documents.
The course applies to:
- recent communications or marketing graduates
- experienced writers who want to be able to draft faster and create stronger content
- reviewers and leaders who guide and review writers work
1. We meet with you to discuss your group's challenges and goals
2. You send us a series of representative documents
3. We analyze your documents
4. We customize our course material using excerpts from your documents

What you’ll learn

Define a clear audience, purpose, and scope

Develop messaging for different uses

Streamline the collaborative writing and editing process

Produce strong, user-focused documents
Write more confidently and quickly
Identify target audiences and tailor messaging to meet their needs
Structure content for readability
Include the right amount of supporting information
Write clearly and persuasively
Create consistency across channels and contributors
Build public trust through meaningful engagement and consultation
Evaluate and refine plans based on usability testing
Avoid common problems in corporate and government communications

The customized exercises were a game-changer. They helped me see how small changes in structure and tone can make our marketing materials much stronger.

I learned a lot of strategic considerations and tactics to improve my writing and reframe my thought process when creating a campaign. I plan on restructuring my documents to be more readable.

This was a useful refresher of core writing principles. I found the content on thinking particularly useful. It will help me frame my messages more strategically.