Clear business cases equal confident decisions
We help drafters communicate what decision makers need and avoid common problems. This course delivers skill to write clear and persuasive business cases:
based on clear analysis and evidence
structured to be highly readable so executives can absorb information quickly
support well-thought-out, efficient decision making
Effective Business Cases
Workshop details
We customize our workshops to your organization, team, documents, templates, and style guides
-
In-person—1 day (8 hours)
Live webinar—2, 3.5-hour sessions on Zoom (split over a few days or a week).
-
All writers benefit from this session because we teach an entirely new approach to writing council reports.
The course is applicable to:
beginners learning to write reports
experienced writers who want to be able to draft faster and create stronger analysis
reviewers and leaders to align with writers’ work
-
We meet with you to discuss your group's challenges and goals
You send us a series of representative documents
We analyze your documents
We customize our course material using excerpts from your documents
We hold the workshop
Make clear, compelling business cases
What you’ll learn
Present content for executive-level reading
Learn to draft strong business cases more quickly and confidently
Identify common problems and how to resolve them
Understand how to structure a business case to support decision making
Define a clear problem and articulate why it matters
Tailor content, level of detail, and tone to the audience
Deliver strong, evidence-based analysis, including costs and benefits
Anticipate questions and objections
Include the right amount of supporting information
Communicate subject-matter expertise to non-specialist readers
Structure content for readability and persuasiveness
Write clear, concise content
Cut writing and editing time by 50%
Start the conversation
Before taking this course, it took me three full days to finalize a briefing note…After being halfway through and learning new techniques, I finished a briefing note in an hour and a half with limited editing! This course is a huge win for me and the work I do daily, thank you!”
— Federal briefing note writer
I appreciated the tailoring of the workshop materials to our organization, using real-time, current writing examples to analyze and improve. It was readily applicable to my work and very professionally done.”
—The Civilian Complaints and Review
I saw an immediate and lasting improvement in my branch and the organization as a whole. Products became much more concise. The biggest benefit was that it gave people permission to leave extraneous details out. It definitely reduced the time spent on reviews and revisions.”
— Executive Director of the Public Service Commission
