Deliver Negative Messages Effectively

Balance authority, professionalism, and empathy

All writers find delivering negative messages one of the most difficult parts of their job. We customize this session for clients who:

  • make decisions that significantly affect the reader

  • respond to consumer or citizen complaint letters

  • manage complex, sensitive stakeholder engagements

  • have to deliver news with a strong emotional charge

What our clients have achieved

This training has:

  • reduced the number of appeals on decisions

  • led to feedback from complainants such as, “Thank you. You’re the first person who helped me understand.”

  • brought industry recognition to clients for the effectiveness of their responses

  • created deeper trust in the decision-making process among stakeholders with opposing interests

Some of our clients

  • Alberta Energy Regulator

  • Alberta Human Rights Commission

  • Bank of Montreal

  • British Columbia Securities Commission

  • Canada Energy Regulator

  • Canadian Human Rights Commission

  • Canadian Investment Regulatory Organization

  • Mackenzie Valley Environmental Impact Review Board

  • Mackenzie Valley Land and Water Board

  • Nunavut Impact Review Board

  • Ombudsman for Banking Services and Investments

  • Ombudsman for Veterans Affairs

  • Workers Compensation Board

Workshop details

We customize our workshops to your organization, team, documents, templates, and style guides

  • If participants have recently taken our Effective Writing workshop, this is a 3.5-hour session (in-person or online).

    Otherwise, we recommend this be a 1-day workshop in-person or 2, 3.5-hour Zoom sessions.

  • All writers and reviewers who deliver negative messages and want to understand the mechanics of tone.

    1. We meet with you to discuss your group's challenges and goals

    2. You send us a series of representative documents

    3. We analyze your documents

    4. We customize our course material using excerpts from your documents

What you’ll learn

Deliver messages in the most effective way for each situation

Communicate so stakeholders hear and understand your organization’s position

Be able to draft difficult messages more quickly and confidently

  • Shape the response that will work for the audience and purpose

  • Learn the principles that shape tone

  • Develop important messages and support them with strong rationale

  • Create neutral and fact-based responses where appropriate

  • Create empathetic or sensitive responses where appropriate

  • Receive a toolkit of specific ways to refine messages based on context

  • Use active and passive voice strategically to shape tone

  • Understand when to focus on tone as your draft

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I was reflecting on the best courses I’ve taken and this was hands down one of the best. So applicable to my daily work.

— Ministry of Environment and Parks

I appreciated the tailoring of the workshop materials to our organization, using real-time, current writing examples to analyze and improve. It was readily applicable to my work and very professionally done.”

—The Civilian Complaints and Review

I saw an immediate and lasting improvement in my branch and the organization as a whole. Products became much more concise. The biggest benefit was that it gave people permission to leave extraneous details out. It definitely reduced the time spent on reviews and revisions.”

— Executive Director of the Public Service Commission